Should Progressive Change the 'Flo' of Their Ads?

        Over the past few weeks I have been watching television and have been sucked into many commercials that, well, sucked. It is the same thing over and over again. Each set of commercials typically features the same companies and concepts:  Geico, some irrelevant law firm with cheesy stories about how they can get you millions, video games, upcoming movies, etc. The company that I am most annoyed with, however, is Progressive and their "Flo" campaign. I don't know about the rest of you, but I am at the end of the road with these commercials. When they first came out, they were silly and had simple and humerous dialogue but lately they have just gone over the edge. Take a look at their newest commercial, for example, and see what your reaction is:

 





        Hmmmm. That's a rough one. If you were left sitting there scratching your head with a look of confusion, you're not alone. Sure it starts off great when Flo is naming all of the possible discounts that a Progressive customer could but then it quickly takes a turn in a different and altogether weird direction. She then starts rambling about chipmunks and squirrels, which in my opinion, throws the whole commercial down the drain. I lost complete ability to recall what she had said about the actual service of the company. The idea of a commercial is to provide entertainment but also for the consumer to be able to recall it and use the product or service. Right? It is not just this commercial that turned me away from Progressive, it has been a long process of bad commercials mixed with the somewhat annoying personality of Flo that makes me change the channel when any of these commercials come on. I personally think, if you cannot already tell, that Progressive needs to start going in a different direction with their ads. Flo had a good run, but the wearout of this concept is rapidly approaching, if it's not in fact already here.