Hello, I'm a Laptop

"Hello, I'm a Mac. And I'm a PC." Ring a bell? Most of us can hear or read this simple quote and know exactly what it refers to. The seemingly never-ending debate between Mac and PC over who is the ruler of the virtual world is still at large. Both brands have seeded loyalists that will vigorously argue for their respective brands, while the majority of consumers, as it seems to me, have been on the fence. Here is a compilation of the 15 "Mac vs. PC" commercials that have since been discontinued, but were used to fuel the debate over the past few years:

 

 

Can you tell who ran these commercials? Yup, yuou guessed it:  Apple. These commercials always got my attention because they are so simple and so ordinary, but they make a huge statement. The characters are perfectly utilized to get the point across. PC is depicted by and older, more formal (and maybe less fun) man, while Mac is represented by a smoother talking, more personable, younger man. They simply stand there and rattle off all of the features that they have and somehow, the PC always gets shut down. Mac takes pride in marketing themselves and fun, energetic, and make it known that (as seen in the ads) they are perfect for anyone's "lifestyle," while PC performs more of a functional and business-related task.

 

During the time that these commercials aired, when it came to laptop and personal computer sales, Mac was getting destroyed by PC. Horace Dediu of Asymco recently stated that,"in 2011, Microsoft's PC desktops and laptops outsold Apple's Macs by a less-than 20-to-1 ratio." While this may seem like a huge margin still, it is significantly more narrow, however, than it has been since 1985 when Mac was released. The article that I read states that PC sales are still growing fairly rapidly, its just that Mac sales are growing faster. This statistic arises from Mac's ability to market their product more effectively and with more appeal to the target audience than PC does. Today's consumers want more concise, more portable, and more customizable products in their hands and Mac has been delivering just that. PC has been holding on the the throne but Mac is coming to, and will, knock them off. It is just a matter of time. And since the PC in the commercial said it has a clock, he can just sit there and watch it tick.

 

 

http://articles.cnn.com/2012-07-05/tech/tech_gaming-gadgets_mac-vs-pc-graph_1_microsoft-s-pc-windows-mobile-devices?_s=PM:TECH