Wings. Beer. Sports.

"Wings, beer, and sports." What else could a sports fan want? Those are the essentials for enjoying any team, any game, any time. And can you guess who created this simple, yet so thorough tagline? Yup. Buffalo Wild Wings, a.k.a. B-Dubs. Sports is a common language that can be spoken between any person today and it can even bring mortal enemies under the same roof. Sports are such a fixture in today's society and almost every person can relate to or understand the rollercoaster of emotions and the amount of pressure and excitement that they can deliver. There are countless restaurants or bars that try to capitalize on this, one of them being B-Dubs. So, before its creation, where does the idea for a restaurant and "hang out" spot like this come from? What is at the heart of B-Dubs?

What may be the problem or pain that this place can solve?

People spend days, sometimes weeks, anticipating a big sporting event. Whether it is their favorite team that they have so loyally loved for years or just simply the love of the sport, people take sports very seriously. They often arrange parties and events around sports and it is a special time that people and friends can come together and share an experience. However, most people dread the preparation, planning, time-consuming chores, and ultimately dealing with the aftermath and destruction that one of these said parties can manifest. The effort and coordination is enough to deter some people from setting these events up so they just may never happen.

What is the objective of B-Dubs?

B-Dubs wants to provide the atmosphere, food, social-belonging, and excitement back to the art of watching sports. Since many people take these games so seriously, they want a place that can allow them to be expressive about their team, serve them the best sports food known to man, and a place that they can bring their whole rowdy crew to enjoy the game together. They want you to forget about the stresses of planning a party, preparing the food, and dealing with the cleanup. They want to make watching the games about the games themselves, not any of the extracurriculars. Just sports.

Who do they want to come to B-dubs?

Any and all sports fanatics. The "wear my jersey to work" fans. The face-painted and die hard people that only have their teams success and lives in their hearts. Those who win and lose as their team wins and loses. The trash-talkers, bet-makers, high-fivers, and fist-pumpers. The superstitionists that believe all of their actions instill greatness in their teams. No matter what name is one their jersey, they love the meaning of sports and like to share it with other fanatics.

The essentials?

Wings. Beer. Sports. Period.